Neighborhood Restaurant Partners/Applebee's

Orange City, FL & Panama City Beach, FL

Image Manufacturing Group was selected by Neighborhood Restaurant Partners, a casual dining restaurant franchisee, to remove dated signage, canopies and awnings and rebrand with fresh, new Applebee’s corporate concept. 

CHALLENGES:

Chief among the challenges is the time constraints associated with closing the restaurant at 10:30 pm Sunday and completing the rebranding for reopening by Thursday at 11:00 am.

Further challenges are presented by additional trades working toward meeting the same
crucial deadline. 

Meeting the code requirements with engineered, detailed submittals to local municipalities typically becomes a challenge of its own.

SOLUTION:

Image Manufacturing Group engineered and manufactured quality signage, canopies and awnings that possess features resulting in quick installation while maintaining the design intent. Modular designs of pylon sign cabinets and architectural elements that attach to the building along with pre-assembled illuminated letters allow installers to complete their task efficiently and meet the demand of an aggressive schedule.

Coordination with multiple trades becomes essential. Workflow affects every subcontractor from the building preparation crew to the painting contractor through our installation of signage to the final electrical connections by the assigned contractors. 

OUTCOME:

The result of the remodel is a completely new, contemporary presentation of the brand that invites patrons to visit a new restaurant in their community. Most locations enjoy an immediate increase in revenue.

DOWNLOAD THIS CASE STUDY