The process of installation is underway as the University of Tennessee at Knoxville begins the transformation of the campus identity and wayfinding. The changeover includes the adoption of the "Power T" logo throughout all campus signage.
UT selected IMG through a competitive process, but it was definitely in our favor that we had produced architectural work for UT-Chattanooga and UT-Cherokee Farms in the past. More importantly, we showed UT that we truly care about their project and advised them on how to best execute on their plan to transform the campus efficiently through a scheduled rollout of various sign types.
Recently, The Daily Beacon, UT's campus and community newspaper, shared their insight regarding the project. We're excited to partner with UT for years to come as this project and others highlight the UT brand.